When Theory Just Doesn't Cut It
Real Hands-On was founded on a simple belief: professionals deserve training that works in the real world, not just in classrooms. Over 25 years, we've built a reputation for practical, results-driven management development across Egypt, the Middle East, and Africa.
Our Mission
To equip organisations and professionals with practical performance management tools that drive measurable, sustainable results — grounded in global best practices and adapted to local realities.
Our Vision
To be the leading performance management certification and consulting partner across the Middle East and Africa — known for the quality of our work, the integrity of our approach, and the careers we advance.
What Drives Us
Our Core Values
Practical First
Every tool and framework we teach has been tested in real organisations. No ivory-tower theory.
Global Perspective
International methodologies delivered with deep understanding of regional business realities.
Personal Partnership
We work alongside our clients — not as vendors, but as long-term performance partners.
Measurable Impact
We measure what we teach. Every programme comes with outcome metrics to track your ROI.
Our Journey
Key Milestones
The People
Our Lead Facilitator
Yasser Ghonimy
Lead Facilitator & Founder
Certified Performance Management Professional with 20+ years of consulting experience across the Middle East, Africa, and Europe. Trained 5,000+ professionals. Former senior consultant for multinational corporations and government entities.
Accreditation
Our Partners
The KPI Institute
As an Authorised Training Partner of The KPI Institute — the world's leading research authority on KPIs and performance management — our certifications carry international recognition and credibility. Your certification is recognised by employers across 30+ countries.
kpiinstitute.org ↗Our Clients
Trusted Across Every Industry
Over 1,000 organisations from every sector have sent their professionals to our programmes.
.png){kind=small}
Ready to Work With Us?
Whether you're looking for open enrolment certification, in-house training, or consulting support — we'd love to talk.